Fila, Fila, Fila is making a comeback along with Champion. Both fashion brands that where powerhouses back in the 90’s have revamped there line to fit in with today’s standards. The fashion industry is currently swept up in a storm of nostalgia. While mom jeans, platform sneakers and other ’90s trends used to be considered outdated, now they are all the top of the hype list.
Champion at one point had the contract to the NBA jerseys so that tell you how far down the fashion ladder the clothing franchise. With collaborations with Pacsun and Urban Outfitters the champion line is back and ready for a wardrobe war. With the rapid turnaround of trends in the market, Champion and Fila have leveraged on the ongoing 90’s obsession and refined their brand strategy to focus on their century-long heritage. The two sports brands have partnered with noteworthy streetwear brands. Champion with Supreme and Off-White, and Fila with BAPE. Those collaborations have helped them create exposure to a different audience and provide greater reach into the lucrative streetwear market




