Is Champion and Fila Making a STRONG Comeback

Fila, Fila, Fila is making a comeback along with Champion. Both fashion brands that where powerhouses back in the 90’s have revamped there line to fit in with today’s standards. The fashion industry is currently swept up in a storm of nostalgia. While mom jeans, platform sneakers and other ’90s trends used to be considered outdated, now they are all the top of the hype list.

Champion at one point had the contract to the NBA jerseys so that tell you how far down the fashion ladder the clothing franchise. With collaborations with Pacsun and Urban Outfitters the champion line is back and ready for a wardrobe war. With the rapid turnaround of trends in the market, Champion and Fila have leveraged on the ongoing 90’s obsession and refined their brand strategy to focus on their century-long heritage. The two sports brands have partnered with noteworthy streetwear brands. Champion with Supreme and Off-White, and Fila with BAPE. Those collaborations have helped them create exposure to a different audience and provide greater reach into the lucrative streetwear market

Urban Outfitters
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Off Season Style

Most players live it up in the off season. Club appearances to beach vacations are at the top of any players list. Kelly Oubre Jr stands out like a soar thumb when it comes to fashion and putting the correct pieces together. The Washington Wizards forward is already on his third season in the NBA. Next to being an amazing player on-court, ‘Wave Papi’, as he calls himself, also has a big desire to make it big in fashion. The former University of Kansas star regularly shows up in some fire outfits before Wizards games, here’s a closer look at Oubre’s style. He plans to have his own fashion line, Dope Soul, up and running by the 2019-20 NBA season. The proceeds will go to an organization that benefits the community.

Right now you can catch him dripped in a lot of Supreme one of his favorite brands. Oubre made waves in December when he wore a Supreme sleeve in a game and subsequently had to have it removed because it wasn’t a league-approved brand for equipment. He gave that sleeve away, but he has still managed to fit the brand into his game outfit in his shoes. The freedom to wear what he wants has come with age. Growing up, Oubre had to wear a uniform at school, so he learned to make his outfits look different by changing up his accessories or shoes. His neighborhood wasn’t that good so he had to do with what he had.

What They’re Rocking // Kelly Oubre Jr. This Is Not a Joke: Kelly Oubre Jr. Is Steezy AF